industries: Retail

The Power of Stock and Flow Models to Augment Retail Media Networks

The Power of Stock and Flow Models to Augment Retail Media Networks

In today’s dynamic consumer landscape, retailers face many touchpoints spanning social media, live chats, in-app interactions, search engines, emails, and more, through which they can interact with their customers. Harnessing these diverse touchpoints has become critical for brands to reach the right customers, boost customer satisfaction, and drive conversions. It’s equally important for retailers to… Read More

The Data Diet: Shedding Third-Party Cookies for a Leaner, Meaner Strategy

The Data Diet Shedding Third Party Cookies for a Leaner, Meaner Strategy

The online retail landscape is on the cusp of a transformation, driven by the impending discontinuation of third-party cookies in Google Chrome. The change, scheduled for completion by the end of 2024, marks a pivotal moment in the evolution of online retail and necessitates a comprehensive reevaluation of existing practices. For over two decades, third-party… Read More