The Enquiry Engine (muAoPS™) combines multiple applications working in unison and helps organizations navigate complexity by provisioning structured problem definition using muPDNA and seeing interconnectedness between problems using muUniverse. Once we have embraced the complexity, muOBI, and muDSC set us into action and enable us to plan and achieve systematic transformations.

Enquiry Engine is the enabling product that helps you.

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    Plan for outcomes and transformation in unison

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    Harmonize the creation and consumption of analytics decisions

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    Drive visibility across the problem universe

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    Encode problems in a network structure that promotes the best design


muPDNA™ follows an iterative approach to encode intelligence about business problems. The three strands that constitute a muPDNA are Design, Representation and Hypothesis.


How does muPDNA support the analytics value chain?

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    Define: Express problems clearly setting the right path for data selection and analytical solution design

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    Represent: Denote problems correctly enabling transparent solutions

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    Standardize: Depict business problems in an organized manner

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    Communicate: Facilitate impactful interactions across multiple stakeholders

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    Knowledge Management: Build a knowledge repository for the organization through templates

  • Collaborate: Allow multiple stakeholders to team up via a common language to define problems


muOBI helps establish clarity of purpose with all stakeholders in process and charts a course towards realizing measurable outcomes and transformative change. muOBI facilitates alignment on Outcomes, shared business Behaviors, and Insights.


How does muOBI support the analytics value chain?

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    Clarity: Establish clarity of purpose with all stakeholders in the process

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    Collaborate: Identify correct business priorities by collaborating with multiple stakeholders.

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    Plan: facilitates a “decision design” process that backs into desired outcomes

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    Product Category: Problem Definition and Mapping


A platform built to help a business see the complexity of its venture by displaying the business as a system with many interconnected problems while pursuing simplicity.


How does muUniverse™ support the analytics value chain?

  • Plan: Drive a more holistic perspective to problem solving thereby allowing the creation of better insights

  • Prioritize: Align on major initiatives to be solved, eliminate choke points and identify areas with non-linear returns

  • De-risk: Build better governance models by eliminating blind spots during the business planning process

  • Investigate: Evaluate the strength of relationship between two problems to predict and anticipate the impact of shocks to the system

  • Engage: Allow multiple stakeholders to have a shared understanding and common language around organizational issues

  • Discover: Identify new opportunities powered by data and analytics


Too often there is a bias towards just creating analytics. muDSC™ helps us overcome this mindset by harmonizing creation and consumption. It further helps us plan and track the progress of business problems across the decision supply chain.

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How does muDSC support the analytics value chain?

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    Optimizing decision cycle time by keeping track of the progress of each problem

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    Proactively identifying bottlenecks

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    Driving accountability across all stakeholders involved

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    Identifying and resolving conflicts

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    Product Category: Problem Definition and Mapping