But we see a larger need
To scale and systematize better decision-making
Change is speeding up
An art founded on three beliefs
You may not recognize them, because they’re the opposite of today’s approaches. These principles underpin all that we do.
Learning Over Knowing
Average companies compete based on knowledge and expertise. Better companies compete on their ability to learn. The best will compete on the speed and adaptability of their learning.
Extreme Experimentation Over Expertise
If we can bring down the cost of experimentation – throwing many, many darts at the dartboard within the same budget and timeframe, then the probability of success will rise dramatically.
New IP Over Old IP
Enough with the isolated, protected approaches. The new IP is what we call interdisciplinary perspectives, built on the belief that ideas and thinking from different origins want to complete each other.