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Randomized Controlled Trials and the Real World

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RWE Blog

Randomized Controlled Trials (RCTs) remain the gold standard for proving efficacy because randomization and tight protocols reduce bias and isolate cause and effect. But RCTs trade realism for control, so the same drug can sometimes work differently once real patients bring comorbidities, imperfect adherence, and diverse care settings. Commercial reality for any life-saving drug starts… Read More

Data Analytics in Retail: Personalization and Inventory Optimization

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Data Analytics in Retail Personalization and Inventory Optimization

Every November, retailers celebrate record-breaking “Black Friday” volumes. The dashboards turn green, and everything is “up”. Traffic spiked, and a significant amount of inventory was sold. Cut to January, and the balance sheet tells a different story. The record volume was achieved because margins were slashed. The wins were driven by deep discounting, not by… Read More