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Pharma’s Value Chain Disrupted: Can the Industry Adapt to the IRA?

Pharma’s Value Chain Disrupted Can the Industry Adapt to the IRA

The Inflation Reduction Act (IRA) represents a significant transformation within the US healthcare landscape. While focused on reducing prescription drug costs for consumers, which rose by about 31% between 2016 and 2022, the Act presents a fundamental challenge to the established operating model of pharmaceutical companies. The IRA functions as a catalyst, prompting a necessary… Read More

Decoding the Transformative Role of AI in Optimizing Media Buying and Planning

Decoding the Transformative Role of AI in Optimizing Media Buying and Planning

In the fast-paced world of advertising, the global media buying services market surged to a staggering $69 billion in 2022 and is projected to exceed $125 billion by 2032. With such rapid expansion in the media buying sector, advertisers must explore innovative strategies to cut through the noise and boost brand visibility. AI has emerged… Read More