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Cognitive Bias in Data-Driven Decision-Making

Data Doesn’t Lie, But It Can be Misread

“The numbers don’t lie,” is an oft-repeated phrase to reiterate that any decision arrived on the basis of data cannot be biased. But is this assertion itself a product of bias? Let’s examine it a little closely. Below is a statement and two questions with options. Pick the option you think is the most probable… Read More

Data: The Ultimate Prize or a Starting Point?

Data Is the New Oil If You Refine It

Imagine for a while: It’s the mid-1800s. You have just spotted some black, viscous liquid seeping out of the ground. It doesn’t look impressive, but when you strike a match and light it, it burns with a warm white flame. You immediately know what you have just discovered – black gold. Let’s say you’re a… Read More