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The Complete Guide to Data Pipelines

data pipeline

Data is not oil. Data is inventory. Inventory rots when it sits. Calling data “oil” encourages hoarding, while calling data “inventory” forces speed, freshness, and turnover. A consumer intent signal captured today but reviewed next week turns from advantage to liability, because it costs money to store and still arrives too late to matter. A… Read More

Randomized Controlled Trials and the Real World

RWE Blog

Randomized Controlled Trials (RCTs) remain the gold standard for proving efficacy because randomization and tight protocols reduce bias and isolate cause and effect. But RCTs trade realism for control, so the same drug can sometimes work differently once real patients bring comorbidities, imperfect adherence, and diverse care settings. Commercial reality for any life-saving drug starts… Read More