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Omni-channel’s Got Game – Winning the AI Retail Journey

Omni channel’s Got Game – Winning the AI Retail Journey

Let’s say you’re window shopping at the mall when a pair of sneakers catches your eye. Minutes later, an app notification pings on your phone, reminding you of the same pair. And that night? A personalized email follows up with matching gear just for you. This isn’t a lucky coincidence. It’s omnichannel retail at work,… Read More

Smarter Patient Subtyping to Boost Clinical Trial Success

Smarter Patient Subtyping to Boost Clinical Trial Success

Clinical trials are notoriously expensive, costing on average about  $41,000 per patient . In a trial with hundreds of patients, costs can run into billions of dollars. They take years, sometimes decades, and still have an  abysmally high failure rate.  With so much at stake, bringing the right mix of patients into the trial matters…. Read More