industries: CPG

In an industry where margins are thin, and consumer loyalty shifts with the wind, CPG and retail companies are harnessing artificial intelligence (AI) as their survival mechanism. As shelves and screens overflow with brand choices, micro-segments splinter into nano-segments, and product varieties multiply exponentially, the competitive advantage lies in speed of innovation and decision making…. Read More

Sustainability Analytics in CPG: Challenges, Approaches, and Impact Sustainability is no longer optional in the CPG industry—90% of executives agree that it is essential, yet only 60% have integrated it into their core business strategy (Harvard Business Review). Consumers expect it, regulations demand it, and businesses must adapt. From reducing carbon footprints to leveraging intelligent… Read More