Case Studies

We implemented a 2-step Marketing Mix Modeling (MMx) methodology that: Significantly improved data analysis readiness through the application of data transformation methods, including Linear-Linear, Log-Log, Linear-Log, Time Trend Variable, Dummy Variable, and Interaction Variable. Strengthened outcome assessment utilizing diverse modeling techniques, such as Multivariate Additive Regression Splines (MARS), Ordinary Least Squares (OLS), and Partial Least … Optimizing Promotional Spending

Since March 2020, the medical devices manufacturer’s business processes for forecasting demand across multiple product lines experienced significant setbacks. These processes were not originally designed to anticipate the impact of COVID-19. Mu Sigma devised a two-phased solution to ensure a resilient supply chain through the COVID lockdown and recovery. We leveraged a precise blend of … Supply Chain Optimization