muMix™
A platform that helps marketers to systematically and efficiently tackle the
marketing mix modeling problem. It creates a broad platform
of knowledge to guide strategic planning
Contribution and ROI Analysis
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Model effects of multiple factors including media, promotional and macro-economic factors
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Isolate effects of each campaign in multi-channel marketing
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Assess ROI and marginal return for each activity
Historical analysis & learning
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Correlate historical sales trends with marketing spend as well as non-marketing factors
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Reference performance of previous campaigns
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Identify factors that drive sales
Forecasting
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Create and plan new campaigns; Estimate their marketing effectiveness
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Forecast sales from future marketing activities
Optimization
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Allocation of marketing budget in a manner that maximizes ROI
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Determine the most profitable budget allocation plan possible
Monitoring
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Allocation of marketing budget in a manner that maximizes ROI
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Determine the most profitable budget allocation plan possible
Scenario Analysis for Re-planning
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Simulate various spend scenarios choose the most effective scenario
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Respond to recent events in the market by re-planning your spend
The right marketing mix is the foundation
for your marketing strategy
