Similar to a traditional supply chain, an analytics problem also goes through four major stages of Source, Produce, Distribute and Consume. It begins as a business issue that then leads us to create hypothesis. From those hypothesis arise questions that we ask ourselves. Our questions lead us to data. When we have the right data, we develop findings, and then generate insights. The next step is to evangelize the insights, generate recommendations and measure the impact of our efforts. This is a continuous cycle.


  • Optimize decision cycle time by keeping a track of the progress of each problem

  • Proactively identify bottlenecks

  • Drive accountability across all stakeholders involved

  • Identify and resolve conflicts

  • Product Category: Problem Definition and Mapping