Real-Time Physician Alert System

SITUATION

A global pharmaceutical company needed a smarter way to identify physicians exhibiting early signals of clinical interest, treatment shifts, or engagement opportunity. These “at-risk” or “at-opportunity” physicians were being missed due to delayed reporting and fragmented data, limiting timely follow-ups from trial or Medical Science Liaison (MSL) teams.

CHALLENGE

• No centralized way to monitor physician behavior across different data sources
• Manual identification of opportunity signals was slow and inconsistent
• High workload on field teams and missed windows for optimal engagement

APPROACH

Mu Sigma built a real-time, intelligent alert system by integrating multiple datasets and signal triggers:

• Data Integration:Combined channel data (e.g. emails, speaker events), claims trends, and rep interactions
• Trigger Design: Built trigger logic to detect 3 key movements:
  • Physicians shifting treatment behavior
  • Physicians exhibiting consistent clinical interest
  • Physicians newly engaging with the therapeutic area
• Alert System: Delivered real-time, action-oriented alerts to field reps and clinical teams through a central dashboard
• Automation: Reduced dependency on lagging reports through dynamic anomaly detection and predictive signal clustering

IMPACT

• Enabled real-time field action through system-generated alerts
• Increased physician engagement efficiency by 45%
• Improved timing of trial and MSL conversations with early opportunity flags
• Reduced manual workload for field and ops teams by over 30%