muOBI™ helps to connect vision to an execution plan, and align all stakeholders to it, which is key for achieving transformation. In the problem solving process, it charts a continuum across two dimensions: realization of outcomes and transformation.

The intended result that will occur by carrying out a behavior. In other words, a long-term measure of strategic effectiveness

The steps that you have to take to accomplish your outcome. It’s an action that you choose to do every day and have complete control on.

The basis behind a behavior. These are obtained by asking ‘why’ a pattern exists


  • Clarity: Establish clarity of purpose with all stakeholders in the problem solving process

  • Collaborate : Identify correct business priorities by collaborating with multiple stakeholders

  • Plan : facilitates a “decision design” process that backs into desired outcomes

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