WHY CHOOSE US

Nothing moves alone in CPG

A cocoa shock can reshape your shelf overnight. A packaging shift can break line efficiency. A micro-trend can rewrite your sourcing plan in days. These forces collide in real time – and your ability to make the right trade-offs, fast, decides whether you scale or scramble in the CPG world.

CPG Industry Perspective

Shape demand before the market moves.

Stay resilient through any disruption.

Innovate fast and deliver what consumers love.

Why CPG Leaders Work
With Mu Sigma

CPG 1 why

CPG Problems Don’t Live in Silos - and Neither Do We.

CPG Problems Don’t Live in Silos - and Neither Do We.

A marketing dip could be a forecasting miss. A supply chain delay could be a supplier constraint. We uncover these hidden connections and solve the system – not isolated symptoms.

CPG 2 why

Experimentation shouldn’t be slow or expensive

Experimentation shouldn’t be slow or expensive

Our Art of Problem Solving helps you ask better questions, prototype fast, and integrate solutions seamlessly – so innovation never slows the business.

CPG 3 why

Your next breakthrough could come from outside CPG.

Your next breakthrough could come from outside CPG.

With 20 years across industries, we bring fresh, cross-category intelligence that helps you see beyond industry norms and pioneer what others haven’t imagined yet.

CPG 4 why

Scale doesn’t win anymore - speed does.

Scale doesn’t win anymore - speed does.

When consumer tastes shift overnight, being reactive isn’t an option. We help you build an adaptive, fast-learning enterprise that senses signals early and executes with precision at speed.

CASE STUDIES

Real Outcomes,
Proven Results

Casestudy Thumbnails Top PC Insurer Earns Higher Profit Revenue with Mu Sigma Collab 1 copy

Azure-Powered Financial Transformation

The Analytics team of a leading food producer relied on financial datasets stored across multiple SharePoint sites for balance sheet reconciliation and reporting. However, decentralized storage created fragmented access, frequent delays, and inconsistencies that slowed analysis and impacted trust in reporting.

50%

less manual effort in ingestion

86%

reduction in issue resolution time

cpg case study img (1)

Optimizing CPG Trade Promotions

A leading food-sector Consumer Packaged Goods (CPG) company struggled to manage trade promotions effectively. Without a clear understanding of sales performance drivers, the company faced difficulty allocating expenditures, designing strategies, and making profitable investments.

$15M+

boost to yearly profits

The Chief Procurement Officer plan’s acceptance marks a first in history – a proud milestone driven by Mu Sigma’s strategic partnership.

Director, Procurement Transformation
RESOURCES

Explore More Insights

AI The Efficiency Engine Thats Disrupting CPG and Retail

In an industry where margins are thin, and consumer loyalty shifts with the wind, CPG a...

Navigating the Path to Environmentally Sustainable Value Chains

Today, the consumer-packaged goods (CPG) sector faces many environmental sustainability...

Rethink CPG Strategy with Sustainability Analytics

Why CPG needs a strategy driven by sustainability analytics The Consumer Packaged Good...

azure

Unifying fragmented financial data enabling faster reconciliation, accurate reporting, ...

image 4

Driving Sales with Smarter In-House Pricing Analytics

cpg case study banner

Optimizing Trade Promotions and Transforming Revenue Strategies with Data-Driven Insights

R delivers regulatory-ready speed, savings, and science. This whitepaper shows how pharmaceutical teams move from SAS to R for Real-World Data anal...
Mu Sigma’s Continuous Service as a Software (CSaaS) is designed to help businesses break free from rigid execution models and embrace industrialize...
Mu Sigma’s Business Exploration Ecosystem is designed to help companies break free from rigid execution models and embrace industrialized explorati...
Doyne thumbnail
Doyne Farmer is a complex systems scientist interested in chaos theory, complexity, and econophysics. His research focuses on economics, including ...
Jenny thumbnail
Dr. Jenny Kehl is a political economist at Global Studies and Freshwater Sciences and the Global Water Security Scholar for the University of Wisco...
sanjeev Thumbnail
Sanjeev Sanyal is currently a member of the Economic Advisory Council of the Prime Minister, and Secretary to Government of India. Sanjeev was name...

Ready to Transform CPG

Contact Mu Sigma today and discover how we can guide you to the forefront of the digital cpg revolution.

CONNECT WITH US