muMix™

A platform that helps marketers to systematically and efficiently tackle the
marketing mix modeling problem. It creates a broad platform
of knowledge to guide strategic planning

Contribution and ROI Analysis

  • Model effects of multiple factors including media, promotional and macro-economic factors

  • Isolate effects of each campaign in multi-channel marketing

  • Assess ROI and marginal return for each activity

Historical analysis & learning

  • Correlate historical sales trends with marketing spend as well as non-marketing factors

  • Reference performance of previous campaigns

  • Identify factors that drive sales

Forecasting

  • Create and plan new campaigns; Estimate their marketing effectiveness

  • Forecast sales from future marketing activities

Optimization

  • Allocation of marketing budget in a manner that maximizes ROI

  • Determine the most profitable budget allocation plan possible

Monitoring

  • Allocation of marketing budget in a manner that maximizes ROI

  • Determine the most profitable budget allocation plan possible

Scenario Analysis for Re-planning

  • Simulate various spend scenarios choose the most effective scenario

  • Respond to recent events in the market by re-planning your spend

The right marketing mix is the foundation
for your marketing strategy

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