muPDNA™
A structured approach to problem definition that will lead you to the right design
for your problem solving efforts.
Encode problems in a way that
promotes the best design
Just as every living being has an underlying DNA that encodes its key traits,
so does every business problem. We’ve encoded more than 10,000 business problems
using muPDNA™. In this case, a problem’s DNA has three elements:

Pushes you to front-load your thinking and have constructive debates earlier in the problem solving process – so that rework is avoided later.

Helps you visualize all dimensions of the problem, to ensure maximum flow of information to relevant stakeholders, as well as uncover latent aspects of the problem.

Enables you to comb through potential solutions to assess the efficiency and effectiveness with which the problem can be solved.
How does muPDNA™ support the analytics value chain?

Surface and address underlying business issues rather than symptoms.

Ask better questions instead of jumping to conclusions.

Uncover data gaps and remedial steps earlier in the process.

Standardize problem definitions in a common language and shared repository.

Collaborate with multiple stakeholders in the problem definition process.