A System of Intelligence for Superior Consumer Engagement


  • CASE STUDIES
  • March 18th, 2020
  •   15859 Views

Hyper-personalized real-time consumer interactions are changing the way consumers engage with brands. Consumers expect the brands to anticipate their immediate needs and cater specifically to them instantly. Brands, on the other hand, struggle to deliver on the expected experiences without the required intelligence to craft them.

THE PROBLEM
A Telecom giant wanted to enhance engagement with their 95M+ consumer base by decoding consumer interactions in real-time. Mu Sigma proposed a System of Intelligence that would leverage the System of Records to create personalized customer recommendations and trigger them based on customer actions in real-time.

THE MU SIGMA APPROACH
System of Intelligence (SoI) is a platform that unites real-time data meaningfully into consumer insights – allowing brands to engage with consumers closely through personalized recommendations in real time. But implementing an it at scale is challenging and requires a unique problem-solving approach.

Enabling rapid experiments at low-cost is Mu Sigma’s forte. We leveraged it to test multiple tools quickly and create a robust and highly scalable AI-powered cloud-based System of Intelligence that:

  • Pushes personalized messages based on real-time customer signals across channels
  • Has all the models centralized in a single container for one-stop deployment
  • Enables constant self-health monitoring

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    THE IMPACT
    The base architecture of System of Intelligence we developed is capable of providing personalized customer recommendations in less than 5 seconds with basic resources.

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