A System of Intelligence for Superior Consumer Engagement
Hyper-personalized real-time consumer interactions are changing the way consumers engage with brands. Consumers expect the brands to anticipate their immediate needs and cater specifically to them instantly. Brands, on the other hand, struggle to deliver product recommendations so quickly.
THE PROBLEM
A Telecom giant wanted a platform to create personalized consumer recommendations and trigger them based on consumer actions in real time. They approached Mu Sigma to help them develop a System of Intelligence that could be scaled to their 95M+ consumer base.
THE MU SIGMA APPROACH
System of Intelligence (SoI) is a platform that unites real-time data meaningfully into consumer insights – allowing brands to engage with consumers closely through personalized recommendations in real time. But implementing an SoI at scale is challenging and requires a unique problem-solving approach.
Enabling rapid experiments at low-cost is Mu Sigma’s forte. We leveraged it to test multiple tools quickly and create a robust and highly scalable AI-powered cloud-based System of Intelligence that:
1. Pushes personalized messages based on real-time consumer signals across channels
2. Has all the models centralized in a single container for one-stop deployment
3. Enables constant self-health monitoring
THE IMPACT
The base architecture of the System of Intelligence we developed is capable of providing personalized consumer recommendations in less than 5 seconds with basic resources.
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