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OUR MUSINGS

We're always up to something.
Check out our collection of ideas and resources.

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Innovation in Decision Sciences

Depending on which school of thought one belongs to, the current era can either be characterized as a vicious cycle or...

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Why Social Media Analytics Matters

Social networking communities cannot be set on auto-pilot and need to be well maintained... Read More...

Retail Loss Prevention

The retail industry is in the middle of an unprecedented economic crisis.

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Making Data Relevant: The New Metrics for Social Marketing

Social media has come of age. Marketers now have the ability to augment their traditional marketing approaches...

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Decision Sciences Myths Debunked

Decision Sciences is the discipline of solving business problems by using first principles with a mix of mathematics, business knowledge, and technology...

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Simulation frameworks-The key to dashboard success

Regardless of the organization that you work for, chances are that you use dashboards to display and deploy metrics...

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2015: Ten Predictions for Decision Sciences

With most businesses across industry verticals still reeling under the impact of the economic slowdown, an increasing number of them are focusing on analytic

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Workforce Analytics Optimizes Human Capital

Most companies spend copious amounts of time evaluating the performance of their investments in areas such as R&D, capital equipment and even sales and m

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Symbiotic Duality of Learning Holmes & Columbus-Not Holmes vs. Columbus

In his book Thinking, Fast and Slow, the Nobel laureate Daniel Kahneman writes that the human cognitive machine has developed two systems of thinking...

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How to Move Beyond Simply Creating Analytics

Companies are now focusing beyond creation of analytics – they are looking at smarter ways to consume and evangelize analytics...

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Innovation in Decision Sciences Education

In today’s turbulent and competitive environment analytics is a powerful tool available to organizations for decision making...

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Audience Sizing

An audience, or target group is the primary group of people that something is aimed at appealing to...

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The Role of Analytics in a Recessionary Economy

The world is shifting to a new normal, and yet much of the advice that executives have received is remarkably similar to what they heard in earlier recession

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Actionable Analytics

How to convert thought into action and bridge the gap between analytics creation and consumption...

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Tapping Analytics to Fight Internal Insurance Fraud

Financial businesses have traditionally been susceptible to fraud - in particular internal fraud...

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Trend following systems

Trend following systems have been among some of the earliest investment strategies and are still counted as among the most prevalent in financial markets...

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5 Common Mistakes People Make in the Name of Statistical Analysis

Imagine you are a regional sales head for a major retailer in U.S. and you want to know what drives sales in your top performing stores...

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Markdown Optimization

Markdown Optimization aims at determining the most profitable timing and depth of markdowns for identified product at select stores or regions..

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Opportunities in Decision Sciences

Big Data and analytics have now become buzz words.

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How to evaluate an Analytics and Decision Sciences Partner

The information explosion has led organizations to leverage data to improve the overall decision-making process.

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Our Craft

An art of problem solving
Service as a Software
Problems we solve
Client stories
Recognition

Our Platform

Man-machine ecosystem
Software
Processes
Innovation labs

Our People

The decision scientist
Mu Sigma University
Personal journeys
Company vibe

Our Musings

Blog
In the news
Resource library
The Mu Sigma Times

Our Founder's Quirks

Time to Untrue
Entropy and Order
RoRR
Consciousness
The Math of Hope
The Wandering Mind

Contact Us

Sales opportunities
Careers
Media
Offices

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