3 Steps for Creating a Data-Driven Customer Loyalty Program

Published On: 02 January 2015
Views: 1757
Loyalty programs are becoming an essential part of the marketing mix for large retailers. According to data from COLLOQUY, there were 2.65 billion U.S. loyalty program memberships in 2012, with the average U.S. household now participating in 21.9 programs. Read More
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