STP Marketing: Segmentation, Targeting and Positioning Marketing for a leading entertainment company Overview The world’s most diversified casino-entertainment provider wanted to improve its existing methodology of targeting customers by Read more... 3366 Views | CASE STUDIES 2 years ago
Reduced transportation costs for a convenience retailer What We Did: A route optimization tool to develop optimal transportation routes from DC to Read more... 2938 Views | CASE STUDIES 1 year ago
Inventory Management Optimization for a Leading Home Improvement Retailer One of the largest home improvement retailers partnered with Mu Sigma to optimize its inventory management systems and set the right stock levels in Read more... 2881 Views | CASE STUDIES 3 months ago
Enabled a hospitality giant increase overall revenue by analyzing market trend and competitor behavior What We Did: Enabled a leading cruise company to take proactive, coordinated decisions to align their revenue management strategies with market Read more... 2537 Views | CASE STUDIES 5 years ago
Built a custom framework to measure customer satisfaction and improve revenue for a leading airline What We Did: Enabled a robust and user-friendly framework to measure customer satisfaction based on test and learn approach This framework/ tool Read more... 2683 Views | CASE STUDIES 2 years ago
Identified drivers of high performing stores to support a technology retailer’s expansion plan What We Did: Mu Sigma's decision science workbench muRxTM enabled the client to set accurate sales goals at store level and set Read more... 1861 Views | CASE STUDIES 3 years ago
Reduced raw material and packaging inventory levels for a leading consumer goods manufacturer What We Did: Empowered the factory managers to understand the drivers of excess inventory in the manufacturing supply Read more... 1847 Views | CASE STUDIES 3 years ago
Improved the seller experience for a leading e-commerce platform What We Did: Created a comprehensive framework to enable a data-driven decision process to better engage with sellers interacting with the Read more... 1998 Views | CASE STUDIES 2 years ago
Identified physicians at risk for a large pharmaceutical manufacturer What We Did: Enabled the sales force of a pharma company to pro-actively target physicians whose activity could potentially decline The Impact Read more... 1964 Views | CASE STUDIES 2 years ago
Recommendation engine to lift ancillary sales for a leading airline What We Did: Improvement of the existing recommendation engine to increase revenue from ancillary services offered to passengers who check-in Read more... 1690 Views | CASE STUDIES 3 years ago
Implemented enterprise-wide data quality management program What We Did: Enabled institutionalization of data quality management, thus making it easier for the Read more... 1947 Views | CASE STUDIES 2 years ago
Institutionalized a test and learn philosophy for a specialty retailer What We Did: Enabled FP&A managers to design, measure tests and devise go-to-market strategies Read more... 1941 Views | CASE STUDIES 2 years ago
Enhanced in-store experience for a leading CPG brand What We Did: A behavioral tracking and measurement tool was created to understand and measure Read more... 1928 Views | CASE STUDIES 2 years ago
Conducted market opportunity assessment for a large pharmaceutical company for identifying sales potential What We Did: Developed an exhaustive dashboard for providing critical information around competitive landscape, competitor assessment and plan Read more... 1914 Views | CASE STUDIES 2 years ago
Improved forecast accuracy by better quantifying the effect of promotions What We Did: Created an analytical framework to better incorporate the effects of promotions and seasonality Read more... 1907 Views | CASE STUDIES 2 years ago
Improving clinical trial site selection for a large pharma company What We Did: Developed an exception based visualization tool in order to identify sites for Read more... 1900 Views | CASE STUDIES 2 years ago
Enabled a leading telecom company forecast customer retention with high accuracy What We Did: Developed a forecasting engine to predict customers' propensity to churn for a leading telecom Read more... 1904 Views | CASE STUDIES 2 years ago
A big data in banking example – Improved the alert mechanism to flag off fraud transactions by building a surveillance workbench What We Did: Developed a workbench to streamline transaction monitoring process of a leading financial Read more... 1900 Views | CASE STUDIES 2 years ago
Increased sales force effectiveness for a leading pharmaceutical company What We Did: Developed and implemented performance measurement dashboard for the leadership team to closely monitor sales force Read more... 1636 Views | CASE STUDIES 3 years ago
Developed an outsourcing strategy for a large pharmaceutical company to conduct effective clinical studies What We Did: Enabled the client with an outsourcing strategy for conducting effective clinical studies Read more... 1637 Views | CASE STUDIES 2 years ago
