Built a customer retention model for a large healthcare insurance provider to identify key drivers for targeted promotions to sustain market share.
1400 Views | CASE STUDIES 2 years ago
What We Did: We used manufacturing analytics to develop a pricing analysis framework to identify the impact of change in price of a product on its demand to improve promotion effectiveness for a leading food manufacturer.
What We Did: Enabled a leading cruise company to take proactive, coordinated decisions to align their revenue management strategies with market trend and competitor behavior, thereby supporting their end goal of achieving the ROIC (Return on Invested Capital) target.
What We Did: Enabled a robust and user-friendly framework to measure customer satisfaction based on test and learn approach. This framework/ tool was designed to improve overall customer experience and brand loyalty.
What We Did: Mu Sigma’s decision science workbench muRxTM enabled the client to set accurate sales goals at store level and set benchmarks for other activities such as staff scheduling, resource management, etc.
What We Did: Enabled the sales force of a pharma company to pro-actively target physicians whose activity could potentially decline The Impact We Made: An intelligent system to proactively identify physicians at risk arrested decline in sales by more than 40% Summary – More transparent physician intelligence Pharmaceutical manufacturers spend billions of dollars on their sales force who call on physicians to influence prescription behavior. The sales teams however lack insights into leading behavior of
What We Did: Improvement of the existing recommendation engine to increase revenue from ancillary services offered to passengers who check-in through web or kiosk for a leading airline company.
What We Did: A behavioral tracking and measurement tool was created to understand and measure customer behavior/preferences for effective decision making. This was done by analyzing survey data across various customer segments.
What We Did: Developed an exhaustive dashboard for providing critical information around competitive landscape, competitor assessment and plan positioning for a large pharmaceutical company.