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The New ABCs of Marketing

The ABCs of Marketing is a classic concept taught in classrooms around the world – it’s what I was taught in business school.

  1576 Views | BLOG    6 months ago


A term originally coined by Aaron Hursman in a December 2010 article for Information Management, Dashboredom is running rampant through conference rooms around the world.

  1574 Views | BLOG    6 months ago

(Fast) failure is good

Here at Mu Sigma, I applaud when people fail. Now that may sound mean spirited, but it’s not meant to be. The fact is, we learn so much more when we fail than when we succeed.

  1574 Views | BLOG    6 months ago

What’s your “Simmer Project”?

At Mu Sigma’s last Customer Summit (2011), I learnt of an interesting technique our client Microsoft uses to foster innovation: they allow researchers to work on what they call “Simmer Projects.”

  1569 Views | BLOG    6 months ago