Driving Loyalty Program Management for a leading Pharmacy retailer With the increasing competition and the changing market, one of the biggest challenges that retailers are facing today is customer retention It is Read more... 2533 Views | BLOG 4 weeks ago
Muddy-Fuzzy-Clear: Life stages of a business problem Business problems evolve. When a business encounters a problem for the first time, very little Read more... 7968 Views | BLOG 8 years ago
Where does Math Belong on the Art-Science Continuum? A typical Engineering school curriculum begins with a healthy dose of mathematics. Covering the entire Read more... 7950 Views | BLOG 1 year ago
The New ABCs of Marketing The ABCs of Marketing is a classic concept taught in classrooms around the world – Read more... 5493 Views | BLOG 1 year ago
Dashboredom A term originally coined by Aaron Hursman in a December 2010 article for Information Management, Read more... 5490 Views | BLOG 1 year ago
The Nobel Prize for Economics to Dr. Christopher Sims Why would a decision sciences company be excited about this year Economics Nobel Prize to Read more... 5489 Views | BLOG 1 year ago
Clean data is a Utopian concept There’s a germophobe in every crowd. It’s usually the person with the anti-bacterial lotion. Read more... 5491 Views | BLOG 1 year ago
It’s the consumption of analytics, not the creation, that differentiates Analytics is enjoying rapid uptake by organizations of all sizes – but we’re seeing an Read more... 5440 Views | BLOG 1 year ago
A new direction for analytics – the Analytics and Insights Council All organizations – retail or banking, big or small, brick or mortar – are competing Read more... 5440 Views | BLOG 1 year ago
(Fast) failure is good Here at Mu Sigma, I applaud when people fail. Now that may sound mean spirited, Read more... 5427 Views | BLOG 1 year ago
Learning is more important than knowing Learning and knowing are two completely different things. Learning comes with experience and is associated Read more... 5423 Views | BLOG 1 year ago
Determining your Analytics Maturity Level Advanced analytics is a powerful tool that can be intimidating for first timers. Read more... 5420 Views | BLOG 1 year ago
What’s your “Simmer Project”? At Mu Sigma’s last Customer Summit (2011), I learnt of an interesting technique our client Read more... 5417 Views | BLOG 1 year ago
Which is the best model for Institutionalizing Analytics: Centralized, Decentralized or Federated? Read more... 5413 Views | BLOG 1 year ago
New EMC study confirms massive worldwide shortage of data scientists Earlier this year, a McKinsey study found an alarming shortage of analytics talent required to Read more... 5405 Views | BLOG 1 year ago
The little spoken side of Big Data These days almost every other article on analytics seems to be talking about Big Data. Read more... 5402 Views | BLOG 1 year ago
Five Common Mistakes People Make in the Name of Statistical Analysis Imagine you are a regional sales head for a major retailer in U.S. and you Read more... 5402 Views | BLOG 1 year ago
Can online tests drive multi-channel strategy? If you are even remotely connected to the retail/CPG industry, it is hard for you Read more... 5231 Views | BLOG 1 year ago
