Demand Forecasting in The Time of COVID-19: Navigating Demand Volatility Using Advanced Analytics Overview Shock events deeply impact and fundamentally change organizations across dimensions such as customer engagement, operations and supply Read more... 490 Views | CASE STUDIES 1 week ago
Driving Loyalty Program Management for a leading Pharmacy retailer With the increasing competition and the changing market, one of the biggest challenges that retailers are facing today is customer retention It is Read more... 8371 Views | CASE STUDIES 4 months ago
Personalized Marketing Strategy: Data-driven model to identify the right content for the right audience Marketers spend countless hours mining and burying themselves in a sea of data in order to provide personalized customer experience and to stand out Read more... 7206 Views | CASE STUDIES 4 months ago
Enabling Better Decision Making: Streamlining Distribution Centre Data Systems for a Leading Retailer During these uncertain times, it is imperative for businesses to control the effects of shock events by implementing cost optimization plans With the Read more... 8301 Views | CASE STUDIES 5 months ago
Strategic Revenue Management – Another Advanced Analytics Conquest? In spite of the prominence of commercial performance tools lately, many consumer packaged goods (CPG) manufacturers still make their revenue growth Read more... 8939 Views | CASE STUDIES 5 months ago
Enabling Digital Transformation for a Technology Giant Digital Transformation is one of the most exploited tech buzzwords with the least exploited potential Orchestrating a successful digital Read more... 9802 Views | CASE STUDIES 6 months ago
Consumer Promotion Optimization: Looking Beyond TPO with a Consumer Lens The premise of trade spend activities has long been optimizing trade spend for high ROI What happens when the consumer is brought into the Read more... 10251 Views | CASE STUDIES 6 months ago
Tapping Organizational Consciousness The acceptance of death or extinction is daunting for human beings both individually and as a species If a business accepts the fact that they might Read more... 6570 Views | WHITEPAPERS 7 months ago
The New Art of Problem Solving – A Guide to Your Decision Sciences Journey At Mu Sigma, we know that what is true today will not be true tomorrow As change continues to accelerate, it creates more complexity and an influx of Read more... 6622 Views | WHITEPAPERS 7 months ago
SHOCK SIGMAXER – Responding to a New Mu (μ) with More Sigma (σ) Over the last 50 years, organizations have faced uncertainties in the form of shock events In their aftermath, consequences have been far-reaching Read more... 8223 Views | WHITEPAPERS 9 months ago
A Digital Transformation for Store Space Management Retailers must juggle multiple stakeholders and their expectations while growing their own retail profit With increasing space constraint, shelf Read more... 14456 Views | CASE STUDIES 8 months ago
Driving Hyper-personalization in Consumer Relationships A shock event can drastically change consumer perceptions New norms like social distancing demand that retailers replace physical consumer Read more... 13587 Views | CASE STUDIES 8 months ago
Digital Transformation in Research and Development for a leading Chemical Manufacturer Reinforcing an organization’s collective resolve to accept and adapt to digital tools requires a bottom-up transformation roadmap – one that Read more... 15367 Views | CASE STUDIES 9 months ago
A System of Intelligence for Superior Consumer Engagement Hyper-personalized real-time consumer interactions are changing the way consumers engage with brands Consumers expect the brands to anticipate their Read more... 15408 Views | CASE STUDIES 10 months ago
Real-Time Service Performance Measurement for a Large Food Products Manufacturer Service efficiency and KPI measurement is a critical element of any business’ value chain and organizations are beginning to emphasize on improved Read more... 15448 Views | CASE STUDIES 10 months ago
Using Machine Learning and Natural Language Processing to Accelerate Research Key Opinion Leaders (KOL) can catalyze the capital-intensive drug discovery and development process immensely Not only can their publications help Read more... 15609 Views | CASE STUDIES 11 months ago
Financial Planning Transformation for a Leading Specialty Retailer A leading fortune 500 specialty retailer wanted to transform its complex and dynamic financial planning process to a more transparent, agile and Read more... 15818 Views | CASE STUDIES 2 months ago
Data-driven Personalization of Loyalty Campaigns Loyalty campaigns have emerged as the leading channel for personalizing consumer engagements CPG and retail brands must leverage personalized Read more... 15932 Views | CASE STUDIES 11 months ago
Maximizing Supply Chain Profitability for an F&B Manufacturer Supply chain managers spend a lot of time looking at ways to reduce costs Logistics is often the biggest point of interest since there are a Read more... 15987 Views | CASE STUDIES 11 months ago
How Our Inventory Optimization Strategy Led to $1mn in Annual Savings Maintaining a positive inventory turnover ratio is crucial to the health of an organization’s supply chain strategy The money spent on managing Read more... 16229 Views | CASE STUDIES 12 months ago
