Driving Loyalty Program Management for a leading Pharmacy retailer With the increasing competition and the changing market, one of the biggest challenges that retailers are facing today is customer retention It is Read more... 2534 Views | BLOG 4 weeks ago
Personalized Marketing Strategy: Data-driven model to identify the right content for the right audience Marketers spend countless hours mining and burying themselves in a sea of data in order to provide personalized customer experience and to stand out Read more... 2092 Views | CASE STUDIES 1 month ago
Enabling Better Decision Making: Streamlining Distribution Centre Data Systems for a Leading Retailer During these uncertain times, it is imperative for businesses to control the effects of shock events by implementing cost optimization plans With the Read more... 3192 Views | CASE STUDIES 2 months ago
Strategic Revenue Management – Another Advanced Analytics Conquest? In spite of the prominence of commercial performance tools lately, many consumer packaged goods (CPG) manufacturers still make their revenue growth Read more... 3835 Views | CASE STUDIES 2 months ago
Enabling Digital Transformation for a Technology Giant Digital Transformation is one of the most exploited tech buzzwords with the least exploited potential Orchestrating a successful digital Read more... 4702 Views | CASE STUDIES 3 months ago
Consumer Promotion Optimization: Looking Beyond TPO with a Consumer Lens The premise of trade spend activities has long been optimizing trade spend for high ROI What happens when the consumer is brought into the Read more... 5154 Views | CASE STUDIES 3 months ago
Tapping Organizational Consciousness The acceptance of death or extinction is daunting for human beings both individually and as a species If a business accepts the fact that they might Read more... 3659 Views | WHITEPAPERS 4 months ago
The New Art of Problem Solving – A Guide to Your Decision Sciences Journey At Mu Sigma, we know that what is true today will not be true tomorrow As change continues to accelerate, it creates more complexity and an influx of Read more... 3715 Views | WHITEPAPERS 4 months ago
SHOCK SIGMAXER – Responding to a New Mu (μ) with More Sigma (σ) Over the last 50 years, organizations have faced uncertainties in the form of shock events In their aftermath, consequences have been far-reaching Read more... 5321 Views | WHITEPAPERS 6 months ago
A Digital Transformation for Store Space Management Retailers must juggle multiple stakeholders and their expectations while growing their own retail profit With increasing space constraint, shelf Read more... 9366 Views | CASE STUDIES 5 months ago
Driving Hyper-personalization in Consumer Relationships A shock event can drastically change consumer perceptions New norms like social distancing demand that retailers replace physical consumer Read more... 8502 Views | CASE STUDIES 5 months ago
Digital Transformation in Research and Development for a leading Chemical Manufacturer Reinforcing an organization’s collective resolve to accept and adapt to digital tools requires a bottom-up transformation roadmap – one that Read more... 10286 Views | CASE STUDIES 6 months ago
A System of Intelligence for Superior Consumer Engagement Hyper-personalized real-time consumer interactions are changing the way consumers engage with brands Consumers expect the brands to anticipate their Read more... 10327 Views | CASE STUDIES 7 months ago
Real-Time Service Performance Measurement for a Large Food Products Manufacturer Service efficiency and KPI measurement is a critical element of any business’ value chain and organizations are beginning to emphasize on improved Read more... 10369 Views | CASE STUDIES 7 months ago
Using Machine Learning and Natural Language Processing to Accelerate Research Key Opinion Leaders (KOL) can catalyze the capital-intensive drug discovery and development process immensely Not only can their publications help Read more... 10532 Views | CASE STUDIES 8 months ago
Transforming Financial Planning through Creative Destruction Learn how Mu Sigma helped one of the world’s largest specialty retailers enable financial planning automation and transform their complex financial Read more... 10743 Views | CASE STUDIES 8 months ago
Data-driven Personalization of Loyalty Campaigns Loyalty campaigns have emerged as the leading channel for personalizing consumer engagements CPG and retail brands must leverage personalized Read more... 10858 Views | CASE STUDIES 8 months ago
Maximizing Supply Chain Profitability for an F&B Manufacturer Supply chain managers spend a lot of time looking at ways to reduce costs Logistics is often the biggest point of interest since there are a Read more... 10915 Views | CASE STUDIES 8 months ago
How Our Inventory Optimization Strategy Led to $1mn in Annual Savings Maintaining a positive inventory turnover ratio is crucial to the health of an organization’s supply chain strategy The money spent on managing Read more... 11158 Views | CASE STUDIES 8 months ago
Turbocharging Supply Chains with High-Quality Data (DaaS) The backbone of a highly functional supply chain is a robust and agile data supply chain The latter must feed actionable decisions and real-time Read more... 11234 Views | CASE STUDIES 9 months ago
