Mu Sigma offers wide range of analytics services to leading companies in Technology, Media & Telecom (TMT) industries.

Technological breakthroughs, changing consumer preferences and innovative business models are blurring traditional boundaries and facilitating rapid convergence of TMT verticals. Smarter devices and networks are also playing a major part. ‘Anytime, Anywhere, & Any Device’ is the new paradigm in a converged world. Businesses are taking advantage of emergent opportunities – be it a technology company getting into mobile devices market, traditional cable company providing internet & telephony services, or traditional media company going online. Convergence is also facilitating creation and distribution of user generated content, through social media platforms bringing consumers closer to companies like never before. Effective & timely response from businesses can help harness opportunities created by TMT convergence. Examples include creating & managing new revenue streams, micro segmentation & targeting, value added services, integrated advertising, forging & managing alliances etc.

Mu Sigma believes that analyzing emergent & traditional data in this dynamic environment can lead to design & operationalization of successful business strategies. A business that owns final customer touch points, manages customer relationships and owns customer data will have maximum leverage in the converged TMT value chain. Mu Sigma helps businesses leverage data and provide right analytical solutions in the backdrop of ever changing business landscape. Mu Sigma is the ideal analytics partner to address critical business problems across the industry value chain.

A representation of TMT convergence is shown below: