Press
DMA 2008:
Practical Analytics: Real World Examples of Analytics in PracticeLevel

Panel:
Jason
Raguso
 • Vice President, New Business • Mu Sigma
Charlie Berger • Sr. Director, Data Mining Technologies • Oracle
Geoff Sherman • Sr. Manager Consumer Analytics and Insights • Wal-Mart
See first hand how Data and Analytics are being integrated to enable the next generation of effective marketers. Interact with the world's number one retailer, the world's number one software company and the world's fastest growing analytics services firm.  How are you going to make a difference in your marketing organization in 2009?  Leveraging global a global partnership to take advantage of the “Analytics Appliance” is just one opportunity discussed in this interactive forum.

Discussion Topics:

Learn different approaches to leveraging Data and Analytics within your company's Technology and Operating environment

Discover technologies and processes that enable In-Database Analytics, Text Mining, and Real-time Ad Hoc Reporting

Evaluate different opportunities to scale your marketing efforts and drive acquisition of profitable customers

Review an organizational roadmap for institutionalizing analytics

Hear real examples of before and after results that are driving the migration toward analytics as a competitive tool

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