Panel:
Murli Buluswar • Vice President, Insight And Innovation • Farmers Insurance
Pablo G. Azar • Vice President, Marketing Strategy • Allstate Insurance Company
Dhiraj Rajaram • Founder and CEO • Mu-Sigma
Moderator:
Fred Neil • Former VP of Strategic Marketing & Decision Support • CDW
Siloed information, unreliable data, limited IT resources and the difficulty of finding and financing resources with quantitative marketing analytics skills challenges every organization. Making smarter, more penetrating and substantiated marketing decisions is driven by effective use of data analytics and real-time market intelligence gathering. Tracking, measuring and quantifying the value of marketing and its impact on the acquisition, retention and recovery of business is more critical than ever.  See how global delivery of analytics delivers the many benefits of marketing analytics applications in segmentation, sizing, customer life time valuation, prospect identification and qualification, cross-sell/up-sell, churn and retention tracking, brand equity measurement, marketing mix modeling, spend and offer optimization, pricing etc.
Questions Answered:

Where and how is the analytics function shaping marketing and business strategies?

How does your customer analytics, intelligence and insight improve marketing effectiveness, customer yield and the brand experience?

What sources of data do you integrate and how do you collaborate with IT, finance, customer service, sales, marketing and field operations to improve decision support?

How has the landscape of business intelligence and analytics changed in your organization in the past 3 years and how do you are it changing over the next 3 to 5 years?

With many CMO's focused more on fact-based decision making to formulate marketing strategies, how has your role in the organization changed?

How has BPO changed your operating strategy and how have you integrated your offshore analytics practices back into your internal processes and work flow?

How have you been able to break down the days silo's and overcome data integrity issues within your organization?

Defining the road map to success.