Mu Sigma leverages its talented global resource pool, experienced leadership team and cutting edge analytical paradigms to provide a broad spectrum of analytical services to leading pharmaceutical companies. We add value to our clients by creating dedicated global centers of excellence in analytics or by engaging on a project by project basis. Our offerings are focused primarily on sales and marketing analytics including, but not limited to the following:

• Segmentation and Targeting analysis
• Promotions Planning and Returns analysis
• Sales and Promotions tracking
• Resource and Investment optimization
• Market Research analysis

We have worked with some of the top pharmaceutical companies over the last 4 years helping them enhance their customer management, promotions and market research initiatives aimed at maximizing profitability. Our client focus, commitment to quality, efficiency and innovation have been our key differentiators in all our engagements. Mu Sigma brings a strong problem solving focus, in-depth pharmaceutical domain expertise and client orientation to its engagements, which makes the knowledge transition and change management processes comprehensive and smooth for our clients. We willingly work with client groups and methodologies or take ownership of processes and deliverables as needed. Mu Sigma is also data and technology agnostic with capabilities to work in most of the common technology environments and with all the standard pharmaceutical industry data sources as well as custom data types like distributor data. Our clients have greatly appreciated our flexibility and work ethic. We are proud to have 100% client retention and rapid year on year growth.

Our analytics methodology for pharmaceutical clients recognizes the complexity of interactions between key stakeholders.