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Cafe Cerebral
Case Studies
DEMAND FORECASTING
Client needs to accurately predict customer demand
Under-forecasting raises customer dissatisfaction and every chance of losing market share to competition
Over-forecasting creates pile of inventory and obsolescence
Identify data sources
Clean data
Understand the data pattern and industry trend
Build advanced model that are robust
Use secondary data to increase the predictive power of the models
Incorporate market research data for fine tuning
Employ robust tracking and create a feedback loop to continuously improve models
The client greatly reduced their errors in demand forecasting
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