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CUSTOMER LOOK-A-LIKE MODEL
Improve profitability among customer segments
Understand the value proposition by segment and see why certain value propositions are more attractive
Acquire more customers in the future from the best customer segment
Segment existing best customers
Build Look-a-Like Models to predict the behavior of existing customers in a new pool of population
Enable increased loyalty among customers
Provide ability to implement differential treatment among customers
Enabled better segmentation of the customer base and identified the most profitable customers
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