- A large retailer accounts for the biggest percentage in sales for CPG companies
- 28 percent of CPG Co.1 sales
- About 25 percent of CPG Co.2
- roughly 18 percent of CPG Co.3
- Not even the biggest CPG company constitute more than 5 percent of a retailers' sales
- The five retailers' share of the grocery business climbed from 26.5% in 1980 to 38% in 2000
- Retailers' not sharing information with CPG companies creates a black box that impacts
- CPG industry heavily dependant on retailers' to understand their customers
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- Analytics groups within the CPG organizations need to have different strategies to function in both data-rich and data-poor environments
- Senior Analysts with domain expertise need to be spending time using their talents to better understand customer behavior in data poor environments
- Analytics in data rich environments need to be done in the most cost effective way possible
- Senior analytics personnel who practice functioning in data-poor environments need to deploy creative methods to solve problems
- Organizations need to deploy efficient means to separate creative analytics from routine number crunching
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