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Marketing Analytics

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Mu Sigma offers a comprehensive suite of analytics solutions spanning customer and enterprise marketing

Mu Sigma provides analytics solutions to manage the entire customer lifecycle, from acquisition to retention, while ensuring growth and profitability. Our advanced data analytics solution improves the customer and brand equity.

To aid enterprise marketing, we work alongside our clients to increase program and campaign effectiveness, by optimizing spends and improving customer experience.


  • Market Measurement
  • Response Models
  • Pricing and Promotions
  • Prospect / Product Segmentation

  • Customer Segmentation
  • Customer Engagement
  • Offer Optimization
  • Up-sell
  • Cross-sell


  • Customer Life Time Value
  • Loyalty / Upgrade Strategy
  • Brand Equity
  • Customer Equity

  • Churn / Attrition Prediction
  • Customer Satisfaction Analysis
  • Trigger Analysis
  • Program Measurement
  • Marketing Spend Optimization
  • Promotion Effectiveness
  • Partnerships and Program
  • Channel Management
  • Product Innovation
  • Customer Experience
  • Brand Measurement
“During a small pilot - with just a fraction of two specialty teams - we proved that we could get better results by focusing time and attention on the right opportunities. I believe that there are countless more opportunities like this in the sales/marketing universe and Mu Sigma could be a big part of the analysis and modeling.”
Specialist Director,
US based provider of Technology Solutions

Want to know more?

Contact us at
T: +1 847 919 0445 (USA)
    +91 80 4054 9100 (IND)

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