Contact us | Sitemap | Privacy Policy
Horizontals

Marketing Analytics

HOME > Solutions > Horizontals > Marketing Analytics

Mu Sigma offers a comprehensive suite of analytics solutions spanning customer and enterprise marketing

Mu Sigma provides analytics solutions to manage the entire customer lifecycle, from acquisition to retention, while ensuring growth and profitability. Our advanced data analytics solution improves the customer and brand equity.

To aid enterprise marketing, we work alongside our clients to increase program and campaign effectiveness, by optimizing spends and improving customer experience.

CUSTOMER MARKETING ACQUISITION

  • Market Measurement
  • Response Models
  • Pricing and Promotions
  • Prospect / Product Segmentation
GROWTH

  • Customer Segmentation
  • Customer Engagement
  • Offer Optimization
  • Up-sell
  • Cross-sell

PROFITABILITY

  • Customer Life Time Value
  • Loyalty / Upgrade Strategy
  • Brand Euity
  • Customer Equity
RETENTION

  • Churn / Attrition Prediction
  • Customer Satisfaction Analysis
  • Trigger Analysis
ENTERPRISE MARKETING
  • Program Measurement
  • Marketing Spend Optimization
  • Promotion Effectiveness
  • Partnerships and Program
  • Channel Management
  • Product Innovation
  • Customer Experience
  • Brand Measurement
Testimonial
“During a small pilot - with just a fraction of two specialty teams - we proved that we could get better results by focusing time and attention on the right opportunities. I believe that there are countless more opportunities like this in the sales/marketing universe and Mu Sigma could be a big part of the analysis and modeling.”
Specialist Director,
US based provider of Technology Solutions

Want to know more?

Contact us at
T: +1 847 919 0445 (USA)
    +91 80 4054 9100 (IND)

Follow us on:

© Copyright 2014, Mu Sigma. All rights reserved