Mu Sigma Innovation & Development Group is focused on driving analytics innovation and thought leadership to clients by exploring the frontiers of analytics techniques, technologies and applications

Marketing Optimization
Marketers and companies are continuously challenged with justifying the effectiveness of their spends and optimizing budget allocations across multiple channels, divisions, products, etc. in the presence of ever shrinking budgets and other constraints. Mu Sigma’s MMIX solution allows business people to interactively analyze, plan, simulate and optimize marketing spend scenarios leading to significant improvements in ROI.

Advanced Visualization Framework
As analytics moves to the front lines, business users are barraged with information that needs to be processed, interpreted and acted upon. Interactive visual analysis can help business people make better sense of their data, and spot trends, patterns and hot spots that until now spreadsheets and static dashboards have been unable to provide. Mu Sigma’s visualization framework and use of RIA (Rich Internet Application) technologies such as Flex and Silverlight fulfill the promise of Business Intelligence… fast insights… fast actions…

Social Media & Text Mining
Everyone is talking about Facebook, Twitter, blogs, etc. But how do you understand what consumers and prospects are saying about your products and company? How do you distinguish between champions and skeptics when the only difference in their tweets could be the order of words used? How do you monitor all blogs, discussion forums and social networks in near real-time to identify the key opinion leaders and influencers that can make or break your campaigns? Mu Sigma’s MMTEX solution helps you keep track and make sense of all the buzz.

Real Time Analytics
When you are faced with a fraudulent customer online, a bear sell off or a millisecond chance to trigger the right offer to your customer on your website, you can’t afford to wait and analyze their data trail.  You need to act now… with the latest information… in the fastest possible time. That’s where Mu Sigma’s MSTREAM solution comes in. It can track and analyze streams of data and events in real time, and suggest the right course of action based on models and machine learning.

Agile Analytics
To maximize ROI on analytics initiatives and to embed analytics-based insights to drive planning and execution processes, businesses need to speed up and automate their analytics processes so that they can focus on the day to day tasks of running their business. Mu Sigma has adopted Injectix, an analytics workflow and business process automation workbench that can free up time from operational analytics to focus on value added tactical and strategic analysis.

Advanced Analytics Research
From advanced statistical and machine learning techniques such as Generalized Additive Models, Bayesian Networks and Support Vector machines to large database mining technologies such as Hadoop, Mu Sigma is constantly researching, and delivering analytics innovation to help clients solve complex business problems.