"(On typing tool refresh) The complete segment refresh was probably the biggest bang for the buck we have ever done with any outsourcing. We are reusing old data. For the amount invested, the extent of knowledge I'm getting, the pivots and how it will be used for our client is amazing. All the iterations and depth of what Mu Sigma done are so much work and I could never have accomplished it so cost-effectively anywhere else. I'm really impressed with the responsiveness and willingness to try other approach."
Director,  Microsoft

"Mu Sigma's Validate Hypotheses for smart phone purchase process is really cool. I use it to understand my data and also use it with the retail team. The information is being filtered into some of the training material and 3-5 year strategic plans as well. I was really happy with the deliverable. I have it at my fingertips and carry it with me when I present the deck. The profiling items help me present anecdotes that add flesh to my presentation. This helps us develop personas; I work with the agencies to create a story around each segment so they can really feel who the target audience is and create messages. It also helps us land our stories better and connect with the agencies more effectively. "
Sr. Market Research Manager,  Microsoft

"Enthusiasts typing tool: This was big impact. It redefined how planning defines their cohorts for product development. It allows for more finite cuts and for different methodologies. One third of the people used to be not who we thought they were when we would do ethnographies using the old tool. We have cleaned that up now and can use the new tool for qual recruits, not just quant."
Sr. Market Research Manager,  Microsoft

"(On W8 SKU planning) I was able to create a nice feature prioritization spreadsheet by audience, so my BG partners could see who wanted which features and how many audiences wanted them. We used this to inform the Product Marketing execs, who could avoid doing the additional research that they had planned. It increased the impact and influence of the work beyond Planning and into Product Management. I also used this to evangelize how to use prioritization research; showed Phone team how we used the work and how we could differentiate SKUs. More fun than just flat data. "
Sr. Market Research Manager,  Microsoft

“I just want to express how pleased I am with the partnership we have established this past year. Your company has substantially increased the ability of my team to provide dynamic, actionable insights to the business group we support. Your strong statistical expertise, reliable and responsive service, and strategic thinking are greatly valued by us. Thanks again for your support. "
Director,  Market Research
World’s largest software company

"Mu Sigma’s bottoms-up analytical solution identified a number of directly translatable media allocation learnings that have greatly influenced how, when and where we will allocate future advertising budgets. One of the most telling aspects of their value-add was that everything the models came up with made perfect intuitive sense – a testament to the quality and integrity of their efforts."
VP – Marketing Effectiveness
World’s largest advertising company

“I just concluded the weekly call with the Bangalore team repairing/enhancing our Economic Model. The quality/speed of their work-product is first rate. These guys are good."
EVP – Marketing
Large global pharmaceutical company

"The work they have done with the at-risk program has added tremendous value. We were able to bring something to the account managers that was actionable, increased revenue and created positive thinking habits… exemplifies teamwork to get things done faster and cheaper."
Sales Manager, Small Business
US based provider of Technology Solutions

"During a small pilot - with just a fraction of two specialty teams - we proved that we could get better results by focusing time and attention on the right opportunities. I believe that there are countless more opportunities like this in the sales/marketing universe and Mu Sigma could be a big part of the analysis and modeling."
Specialist Director
US based provider of Technology Solutions

"The results delivered by Mu Sigma really opened us up to think about our own legacy practices and how we could improve them. Real insights, really actionable."
Specialist Project Lead
U.S. based provider of Technology Solutions

"Our experience to date has been very positive. We had some trepidation about how working with a group of analysts halfway around the globe would go, but Mu Sigma's performance has far exceeded our expectations. Starting with Sriram's knowledge of our business (which he has acquired in a very quick time - and continues to build), to the attention to detail he pays in understanding our specific needs and translating those needs into well-defined schedules of deliverables, our projects have progressed smoothly. The staff in India is very highly skilled, quick to learn new ideas and concepts from our business and very attentive to the schedule and communications process."
Assistant Vice President
Large publicly traded insurance company

"The pilot engagement as well as the subsequent partnership with Mu Sigma has been successful. The assimilation of the offshore extension teams into the Research & Analytics Center was accelerated through the presence of an in-house relationship manager from Mu Sigma. The offshore teams demonstrated advanced modeling capabilities and excellent technical skills. Mu Sigma’s teams have become an invaluable part of high-visibility projects, such as the State-level Performance Dashboards, and have helped in-house project teams in automating processes and meeting tight deadlines. The offshore teams have been extremely responsive, often delivering on urgent requests within 24 hours."
Manager, Research & Analytics Center
Large publicly traded insurance company

"I like this [Close Rate Time Series Analysis] tool. In general, it does what I am constantly pushing my staff to do – increase the value added to our clients. Personally, I always prefer to review data in a graphical way, and this is a great example ... Keep up the good work. I like that you are going beyond expectations and making recommendations. The best thing is that it shows that you have a much higher level of understanding of how end-users will be using the data."
Product Operations Senior Manager
Research & Analytics Center
Large publicly traded insurance company