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Mu Sigma, one of the world’s largest Decision Sciences and analytics firms, helps companies institutionalize data-driven decision making and harness Big Data

Analytics and data-driven decision making have been well recognized as a distinctive competitive advantage in a world of Big Data and increasing business complexity. However, organizations are challenged with scaling the use of analytics and making it an integral part of all business decisions. Mu Sigma addresses this critical need and enables organizations to institutionalize analytics and Decision Sciences in a sustainable manner.

We work with market leading organizations across multiple industry verticals solving high impact business problems in key horizontals such as Marketing, Risk and Supply Chain. We provide our clients with a holistic ecosystem of proprietary technology platforms, processes and people, which scales the use of our unique interdisciplinary approach to Decision Sciences. We believe that leveraging data effectively to enable Decision Support requires a combination of Data Engineering, Data Sciences and Decision Sciences. Data Engineering is the application of technology for collecting, storing, processing, transforming and structuring of data. Data Sciences refers to the application of math and technology to solve focused business problems with well-defined scopes. However, the dynamic nature of business requires Decision Sciences, an interdisciplinary approach of business, applied math, technology, design thinking and behavioural sciences, to solve constantly shifting and ill-defined business problems.

We help organizations traverse the journey from Data Engineering to Data Sciences and Decision Sciences thereby institutionalizing Decision Support.

Mu Sigma Decision Support System & Data-Driven Analytics

We establish ongoing relationships with our clients in a white box and collaborative manner to create a better art for problem solving. Our integrated DIPP™ approach and close engagement with our clients empower them to not only scale the creation of analytics, but also facilitate the translation and consumption of insights to maximize ROI from analytics initiatives.

Our expertise and experience cut across multiple and disparate verticals such as CPG & Retail, BFSI, Pharma, Healthcare, Technology, Media and Telecom (TMT) and many more. We believe that in a world of blurring value-chain boundaries and continuous transformation, organizations can profit from cross industry / domain expertise. Over the years, we have leveraged this experience to enable innovation and convergence for our clients.

Mu Sigma is a category defining Decision Sciences and Big Data analytics company helping enterprises institutionalize data-driven decision making. Mu Sigma’s unique interdisciplinary approach and cross-industry learning drive innovation in solving high-impact business problems across marketing, risk and supply chain. With over 3500 decision scientists and experience across 10 industry verticals, Mu Sigma has been consistently validated as the preferred Decision Sciences and analytics partner. Mu Sigma provides an integrated decision support ecosystem of products, services and cross-industry best practice processes transforming the way decisions are enabled in enterprises for more than 140 Fortune 500 clients.

Mu Sigma is ISO 27001 certified. This certification is a demonstration of our commitment to information security at every level. Compliance with this internationally-recognized standard, validated by an independent third-party audit, confirms that our security management program is comprehensive and follows leading practices.


“Mu Sigma's bottoms-up analytical solution identified a number of directly translatable media allocation learnings that have greatly influenced how, when and where we will allocate future advertising budgets. One of the most telling aspects of their value-add was that everything the models came up with made perfect intuitive sense - a testament to the quality and integrity of their efforts.”

VP - Marketing Effectiveness,
World's largest advertising company

Want to know more?

Contact us at
T: +1 847 919 0445 (USA)
    +91 80 4054 9100 (IND)

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