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The Brahma-Vishnu-Shiva clans in Mu Sigma (much like the holy trinity) work in tandem to create the synergistic ecosystem of Mu Sigma

The three diverse personifications of cosmic forces namely Brahma, Vishnu and Shiva synergize to complete the universal cycle of creation, preservation and eventually, productive destruction or transformation. This concept of Trimurti is reflected in Mu Sigma's ecosystem where:

  • The Brahma clan: Creating the future

  • The Vishnu clan: Preserving or managing the present

  • The Shiva clan: Destroying or selectively abandoning the past

Mu Sigma Philosophy - Analytics Solutions & Decision Sciences

To read the story behind Mu Sigma Philosophy, click here.

If you are interested, you could also read the article in HBR on
CEOs Role in Business Model Reinvention
Modern Strategy and Hinduism: Finding Parallels


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VP - Marketing Effectiveness,
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