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December 16, 2013 How-to: Do Statistical Analysis with Impala and R
As is well known, Apache Hadoop traditionally relies on the MapReduce paradigm for parallel processing, which is an excellent programming model for batch-oriented workloads.
December 07, 2013 Global Big Data Market 2014-2018
A new market report on Global Big Data Market 2014-2018 mentions Mu Sigma as one of the key vendors is the big data analytics space. The Big data market is expected to grow at a CAGR of 34.17 percent over the period 2013-2018, due to the growing need for businesses to upgrade their processes and improve productivity.
November 15, 2013 Executive Profile: Dhiraj Rajaram
Mu Sigma founder unites technology, logic and a personal touch to help corporate clients find winning business equations
November 14, 2013 Love, Life and R: Personal Analytics Gets Real
In this article, we propose to blow these myths away and make Personal Analytics, quite true to its namesake, “personal”to all.
November 14, 2013 Q&A: Dhiraj Rajaram, Mu Sigma, Analyses Big Data
Mu Sigma, one of the world’s largest pure-play decision sciences and analytics firms, helps companies institutionalise data-driven decision-making and harness Big Data. Mu Sigma solves high-impact business problems in the areas of marketing, risk and supply chain across 10 industry verticals.
November 12, 2013 Only a few Big Data firms are focusing on an integrated man-machine ecosystem: Mu Sigma’s Dhiraj Rajaram
Big Data is a hot space within the new generation tech business globally but it is yet to make a big mark in India. However, that has not stopped a bunch of India-born firms to make it big in the business overseas.
November 07, 2013 Generate Quality Leads With Social Media Insights
With the advent of Social Media and other emerging technologies, consumer purchase funnel has evolved from being linear to a complex web of interconnected activities.
November 06, 2013 Mu Sigma Invited to Speak at Advanced Micro Devices Developer's Summit APU '13
Mu Sigma, the largest pure-play provider of decision sciences and analytics solutions for global enterprise customers, announced today that it has been invited to speak at the Advanced Micro Devices (AMD) Developer's Summit APU '13.
November 05, 2013 How to institutionalise data-driven decision making
The amount of data circulating around the globe has grown at an astronomical rate in the last couple of years. In fact, 90 per cent of all the ‘zettabytes’ of data available in the world today have been created in the last two years, and demand to leverage this huge font of information for better business decision making has reached fever pitch.
November 05, 2013 Mu Sigma targets pharma cos with novel algorithm solution to highlight trends in prescription pattern
Mu Sigma, a company providing decision sciences and analytics, has developed an algorithm to highlight trends in prescription patterns. The novel solution uses statistical control limits to ascertain the physicians at risk.
November 01, 2013 Big data – science fact or fantasy?
Finding correlations among the myriad motes of customer data could be the gold dust to bring sparkle to your marketing career - or a monumental waste of time. So how can marketers use big data effectively?
October 26, 2013 Mu Sigma Launches muLearn to Help Decision Makers Realize the Promise of Cross-Industry Learning
Mu Sigma officially launched muLearn -- a platform that helps decision makers tap into the best practices across industries, adopting them to their business environment and maximizing profits.
October 24, 2013 Why some data scientists should really be called decision scientists
In recent years, with the growing importance of analytics and big data, the term “data scientist” has earned some sex appeal. In fact, Thomas Davenport has gone so far as to call data scientist the “Sexiest Job of the 21st Century”
October 12, 2013 The appraisal system at Mu Sigma and the army of 22-year-olds behind the billion-dollar company
Mu Sigma is one of the biggest success stories coming out of India lately. A business analytics company based out of Bangalore, the company is valued at over a billion US dollars.
October 11, 2013 Can decision sciences help teams win the IPL?
Moneyball, the baseball flick starring Brad Pitt introduced Indian audiences to the concept of Sabermetrics, defined as the art and science of applying findings from systematic analysis of player and match data.
October 01, 2013 Mu Sigma Continues Speaking Circuit at Leading Industry Events
Forrester Forum and Invite-Only Microsoft Event Feature Mu Sigma's Decision Scientists Addressing Hot Topics on How to Perform Big Data Rollouts Through New Programs and Structured Experimentation
October 01, 2013 Taking a scientific decision
While I was doing my research for this story on Mu Sigma, something really interesting caught my attention. I landed up on the homepage of Mu Sigma and clicked on a link to read about its leadership team.
October 01, 2013 Startup school with Mu Sigma
Don't get unnecessarily swayed by market winds. Decide whether you are in the business of changing the market or adapting to the market.
September 19, 2013 Mu Sigma Founder Dhiraj Rajaram in Fortune’s 40 Under 40
Mu Sigma announced today that it’s founder Dhiraj Rajaram has been named to Fortune magazine’s annual “40 Under 40” recognizing the hottest rising stars in the business world.
September 18, 2013 Data analytics company to hire 300 for new Austin office
Sixty percent of the company is 24 years old or younger. When we looked to set up a new facility in the U.S., we looked for options where we could get a young talent pool.
September 18, 2013 Mu Sigma does Texas two-step with Austin office
Sixty percent of the company is 24 years old or younger. When we looked to set up a new facility in the U.S., we looked for options where we could get a young talent pool.
September 18, 2013 Analytics firm bringing center, 300 jobs to Austin
Mu Sigma Inc., a major player decision sciences and big data analytics, said Tuesday that it will open an analytics center in Austin next month to cope with fast growing demand from corporate clients.
September 18, 2013 Mu Sigma to Open Big Data Analytics Center in Austin, Texas
Sixty percent of the company is 24 years old or younger. When we looked to set up a new facility in the U.S., we looked for options where we could get a young talent pool.
September 16, 2013 Marketers: are you using your data to make decisions?
Marketers need to consider the right way to approach data and how to create the right models that will produce good quality data to provide meaningful customer and business insight.
September 13, 2013 Mu Sigma and Customer KeyBank Invited to Speak at Industry Events
This Month, Mu Sigma Is Speaking on Big Data at The Social Shake-Up and Customer KeyBank Presenting at Predictive Analytics World
September 06, 2013 Big Data - Raconteur report
The article elucidates the views and practices employed by industry leaders on Big Data. It also captures Mu Sigma’s view on institutionalizing data-driven decision making by leveraging data, to enable decision support.
September 03, 2013 Bridging the information gap
This article describes how Decision Sciences can help reduce market inefficiency by defining and addressing the information asymmetry problem. Organizations need to sift through large datasets to separate the signals from the noise in order to combat inefficiencies caused by information asymmetry.
August 25, 2013 In growing field of big data, jobs go unfilled
There are few ready-made 'decision sciences' professionals in the market, and so we focus on getting the right raw talent and then training them to become decision science professionals via our Mu Sigma University.
August 23, 2013 For Data Scientists, Math Skills Are Not Enough
Mu Sigma, a consultancy that does very high end data scientist work for leading American retailers, insurance companies and for Microsoft Bing, started its own university after concluding that the kind of talent it was looking for didn’t exist.
August 21, 2013 The curious case of creative employees!
Ambiga Dhiraj, Head of Fulfillment, Mu Sigma, shared, “We believe that to develop and nurture creative talent within an organisation, employees need to experience autonomy, mastery and purpose. To allow this, in Mu Sigma, we encourage a culture of learning and innovation through a Montessori style. This model emphasises independence, freedom within limits, and respect for an individual’s natural psychological development, as well as technological advancements in society.”
August 20, 2013 Actionable analytics: Why you can't separate customer behaviour and attitudes
What separates a successful product from one that isn’t? The answer lies in truly understanding what customers want.
August 15, 2013 A gist of Mu Sigma’s Product Platform
Mu Sigma focuses on decision based technologies to support the framing and solution of business problems.
August 08, 2013 Does Your Company Need A Chief Analytics Officer?
The dynamic nature of businesses, the need to stay ahead of competition, and scale have all forced many organizations to revisit the way decisions are made.
August 06, 2013 The Future of Hashtag Analytics
#Superbowl2013, #MarchMadness, #SmallBusiness Saturday — these are just a few of the popular hashtags that kicked off 2013. Twitter, and most specifically hashtags, dominated these occasions and thousands of hashtags continue
August 05, 2013 The Rise of Decision Sciences
The emergence of the data scientist role in recent years has been driven by the need for companies to better understand business insights created by big data.
July 09, 2013 Mu Sigma Announces The Second Edition of MuPhoria Contest
Mu Sigma, one of the world’s leading decision sciences and analytics firms, today announced the second edition of its online problem solving contest, MuPhoria.
July 08, 2013 3 Tips for Determining the Data Sets That Drive Business Forward
Companies must approach data collection and analytics with an open mind, proactively learning from these insights so they may constantly evolve and improve their customer strategy.
July 01, 2013 Mu Sigma launches New Tools to solve Big Data Challenges
Mu Sigma has launched a new addition to its series of analytical products. The new series includes muHPC (for High Performance Computing) designed for enterprise-class Big Data analysis in Hadoop environments.
June 27, 2013 Mu Sigma Helps Companies Accelerate Big Data Analysis With First Packaged MapReduce Algorithms for Hadoop
muHPC™ (for High Performance Computing) is a library of popular statistical algorithms written in MapReduce, designed for enterprise-class Big Data analysis in Hadoop environments.
June 19, 2013 How analytics is revolutionizing search
The future of search is to not search at all. This may sound contrarian, but we are on the threshold of search technology that will eliminate the need to explicitly ask for information.
June 17, 2013 The Must-Have Traits of Analytical Talent
"Organizations need to constantly look for individuals with competencies to wade through data clutter and generate meaningful insights," notes Deepinder Dhingra, head of products and strategy at Mu Sigma.
June 04, 2013 Leader in Analytics Mu Sigma to Present at Predictive Analytics World 2013
Mu Sigma, one of the world's largestpure-play decision sciences and analytics firms, announced today it will be a featured speaker at the Predictive Analytics World (PAW) taking place June 10-13, 2013, in Chicago, IL.
June 03, 2013 KeyBank Moves To Data Driven Decision Making
The bank uses Mu Sigma, a high-end analytics and big data consultancy. Before the center of excellence, Mu Sigma has been used by just one group. Now the firm’s expertise, especially in modeling and best practices, is used across the bank.
May 13, 2013 Dhiraj Rajaram, CEO of Mu Sigma Named to Techweek Top 100
Mu Sigma, the largest pure-play provider of decision sciences and analytics solutions for global enterprise customers, announced today Dhiraj Rajaram, CEO as a Techweek100 honoree and special guest at the 2013 Techweek Conference and Expo.
May 08, 2013 Mu Sigma Named Finalist for the 2013 Red Herring Top 100 North America Award
Finalist selections for the 2013 edition of the Red Herring 100 North America award are based upon technological innovation, management strength, market size, investor record, customer acquisition and financial health.
May 07, 2013 Comprehending the complete customer
Which came first – attitude or behavior? This is a question researchers, marketers and product engineers are no longer trying to answer.
May 07, 2013 Mu Sigma Rolls Out ‘Decision Science’ Certification
Faced with an anticipated shortage of data scientists, a number of analytics software and services vendors have begun offering certification programs to both increase the number of qualified analysts and set standards of competency.
May 06, 2013 Mu Sigma ready develops certification for 'decision scientists'
Data firm Mu Sigma said it has developed a certification program for the data analyzers it employs to provide structure and recognition to its "decision scientists."
May 06, 2013 Mu Sigma Launches First Certification Program for Decision Scientists
Mu Sigma, one of the world's largest Decision Sciences and analytics firms, today announced the world's first Certification Program for decision scientists
May 02, 2013 Mu Sigma Presents at Pharmaceutical Management Science Association 2013
Presentation Explores How Pharmaceutical Companies Can Envision the Evolution of Their Payer Mix Over the Coming Years and Strategize Accordingly.
April 15, 2013 LLamasoft and Mu Sigma Partner to Expand the Reach of Supply Chain Design and Big Data Analytics
LLamasoft, the global leader in supply chain design software solutions, today announced that Mu Sigma, one of the world’s largest decision sciences and analytics firms, has selected LLamasoft Supply Chain Guru to help its clients harness big data to generate more effective supply chain designs.
April 12, 2013 Passion to Win: A look at the winners
CNBC-TV18 and Ernst and Young (E&Ys) Passion to Win, a three-part series brings you up close and personal with the winners of Ernst and Young entrepreneur of the year awards 2012.
April 05, 2013 How to Keep your Data Scientists Happy
In the era of big data, much has been written about how difficult it is to find analytics pros, otherwise known as data scientists.
March 24, 2013 Analysis - The end of Indian IT staffing as we know it
India's IT outsourcers are promoting "mini CEOs" capable of running businesses on their own, while trimming down on the hordes of entry-level computer coders they normally hire as they try to squeeze more profits out of their staff.
March 18, 2013 Top 10 Most Funded Big Data Startups
Big data is attracting a lot of venture capital. Of the many startups claiming big data as their business, who has received the most funding so far?
March 18, 2013 Narrowing the Customer Perception Gap
Big Data has marketers and data analysts debating whether to use quantitative versus qualitative research methods. Many conclude that a combination uncovers greater hidden meanings in complex customer data.
March 14, 2013 Celebrating Mathematics on pi day!
March 14 is popularly known as ‘Pi Day’ in honour of the mathematical constant pi.
March 13, 2013 Indian brains powering global decisions
Analytics companies ride high on Big Data and analytics to offer intelligent decision making services to global organisations
March 13, 2013 Mu Sigma and MasterCard Advisors Present on Big Data Analytics at GigaOM Structure Data 2013
Analytic Partners Address How Businesses Can Leverage Big Data to Drive Customer Acquisition and Continued Loyalty
March 12, 2013 Companies such as Mu Sigma can only be built in India: Dhiraj Rajaram
Dhiraj Rajaram, founder and chief executive of Mu Sigma, India's largest decision sciences and analytics services provider, doesn't portray himself as a conventional chief executive.
March 07, 2013 Today in Tech: The New; Mu Sigma’s valuation; Hack attacks & Google Glass
Economic Times story on Mu Sigma Mastercard deal turns our attention to the valuation of big data firms.
March 06, 2013 Data Science Service Provider Mu Sigma Launches Analytics Software Platform
In the years since its founding in 2004, data analytics services vendor Mu Sigma has developed an internal framework for helping clients define problems—a critical first step in the process of using big data to make decisions.
March 06, 2013 Explore your business with 'Mu Sigma'
Dhiraj Rajaram is a 38 year old entrepreneur in the big data industry. He launched Mu Sigma in 2004 and worked solo for nine months. Today, the company employs over 2,500 people across offices in Chicago, Bangalore and London
March 05, 2013 Mu Sigma makes internal analytics software available to customers
Mu Sigma says muPDNA was originally created for internal use. Staff use the software to help them define, represent and encode intelligence about the business problems
March 05, 2013 Mu Sigma Convergence 2013
The fifth edition of Mu Sigma’s Annual Customer Summit was held in Caesars Palace, Las Vegas on March 3rd and 4th, 2013.
March 04, 2013 Mu Sigma Launches First Analytics Software Product: muPDNA™ Offers a Structured Approach to Defining, Representing and Encoding Intelligence About Business Problems
The dynamic nature of business creates the need for most organizations to solve multiple problems on a daily basis. These business problems often start off as muddy or fuzzy before becoming clear
March 01, 2013 Match-winning data
With the emergence of data mining and the field of analytics, known as “Big Data”, the vast amounts of statistics that are collected for each player, team, game, and season are beginning to have new meaning
March 01, 2013 Mu Sigma recognized in KMWorld’s 100 Companies that Matter
Criteria for inclusion vary, but all companies have things in common. Each has either helped to create a market, redefine one or enhance one, and they all share two things-velocity of innovation and the agility to properly serve customers.
February 28, 2013 10 Boutique Analytics Firms in India You Wish You Worked For
With Analytics being the hottest area of growth, we see a lot of entrepreneurial activities around it. Here we try to list down the 10 most talked about boutique pure-play analytics firms in India that have made a mark recently.
February 25, 2013 Gartner Magic Quadrant Looks Beyond Business Intelligence
Gartner see the maturation path of data-driven companies as moving from descriptive reports
February 22, 2013 Top Ten Big Data Pure-Plays
The just-published Wikibon report “Big Data Vendor Revenue and Market Forecast 2012-2017” lists over 60 big data vendors with total 2012 revenues of over $11 billion.
February 21, 2013 Presenting the winners of Ernst & Young Entrepreneur Of The Year India Award 2012
Mu Sigma founder recognized as 2012 Ernst & Young (E&Y) India Entrepreneur Of The Year
February 20, 2013 Mu Sigma attracts a clutch of foreign investors, gets valued at $1 billion, Dhiraj Rajaram is now king of data
Data analytics company Mu Sigma has raised money from MasterCard in a deal that values it at more than $1 billion
February 20, 2013 Top PE/VC-backed Indian companies honoured at VCCircle Annual Awards 2013
The second edition of VCCircle Annual Awards was held at JW Marriott, Mumbai, and the companies were picked by an expert jury.
February 19, 2013 Opportunities in analytics-led innovation
Analytics is being seen as a necessary skill that all organizations need to develop to compete effectively.
February 11, 2013 MasterCard Buys Stake in Mu Sigma — and Big Data Analytics
Like many other large financial institutions, MasterCard Inc. already was invested in big data analytics as a critical tool for improving efficiency and increasing profits.
February 7, 2013 MasterCard Advisors Announces Agreement with Data Analytics Firm Mu Sigma
MasterCard Advisors, a division of MasterCard (NYSE:MA), and Mu Sigma, one of the world’s largest decision sciences and analytics firms, announced today a new partnership that combines MasterCard Advisors’ aggregated and anonymous purchase behavior insights with Mu Sigma’s advanced analytics and expertise.
February 1, 2013 Big Data Market to Reach $48.3B by 2018
The Big Data market is only growing bigger, according to a forecast from Transparency Market Research. The firm predicts a CAGR of 40.5 percent from 2012 to 2018.
January 31, 2013 Mu Sigma announces winners of mureka contest
The event saw participation from 13 IIMs across the country, with registrations from 950 students. A panel of experts associated with Mu Sigma shortlisted top seven presentations from the total entries received.
January 31, 2013 Mu Sigma announces Winners of 'mureka' Contest
Mu Sigma has announced the winners of mureka, a case study contest targeted at students currently pursuing PGDM or Executive programs at IIMs across locations.
January 23, 2013 How To Find Needles In Haystacks
The analytics business globally has changed dramatically in the past couple of years, driven by the rising volume, variety and velocity of data generated.
January 21, 2013 6 Steps Toward a Savvy Big Data Collaboration
The sheer amounts of data that organizations have access to today can help them better interact with their customers and provide an improved experience.
January 13, 2013 Hot hires: Mathematicians coming of age to become the most sought after professionals
Sequencing a person's genome is an expensive and complicated exercise, but the benefits
January 09, 2013 How to pick a business partner
The information explosion has led organizations to leverage data to improve the overall decision-making process.

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