|December 13, 2007||CMO Council: Understanding and Actioning on the Value of Analytics: Improving Business Impact & Outcome
Making smarter, more penetrating and substantiated marketing decisions is driven by effective use of data analytics and real-time market intelligence gathering. global delivery of analytics delivers the many benefits of marketing analytics applications in segmentation, sizing, customer life time valuation, prospect identification and qualification, cross-sell/up-sell, churn and retention tracking, brand equity measurement, marketing mix modeling, spend and offer optimization, pricing etc. – Dhiraj Rajaram, Founder & CEO forms part of the panel on the subject of Understanding and Actioning on the Value of Analytics.
|August 04, 2007||Start-up success: Global giants queue up at Mu Sigma’s doorstep
Dhiraj Rajaram, Founder & CEO of Mu Sigma, provides solutions to the world’s largest corporations for making decisions on consumer behavior. Mu Sigma Business Solutions Pvt. Ltd. uses specialized software to study business data and throw up underlying patterns that can spell success or failure for, say, a new product launch. It is one of the few leaders in analytics in India with a customer list that includes several fortune 50 companies. “The aim is to build the world’s largest math factory.” says Rajaram in an interview featured on The Wall street Journal.
“I just want to express how pleased I am with the partnership we have established this past year. Your company has substantially increased the ability of my team to provide dynamic, actionable insights to the business group we support. Your strong statistical expertise, reliable and responsive service, and strategic thinking are greatly valued by us. Thanks again for your support.”
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